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A certain Scandinavian Pride

A certain Scandinavian Pride 1280 960 SKANDINAVISK

A certain Scandinavian Pride

In anticipation of WorldPride starting next week, and proudly co-hosted by Danish-Swedish city neighbours, Copenhagen and Malmö, we have reflected on what it means to practice inclusivity and social responsibility, and why freedom of sexual orientation is a big part of the Scandinavian model that we celebrate.

The Scandinavian countries have often led the way in sexual liberation, Denmark legalized same gender sexual activity in 1933 and was the first country in the world to legalise same-gender relationships in the late ‘80s, all Scandinavian countries were among the first to remove homosexuality and transgender identities from their lists of mental health disorders, and most recently Sweden and Norway have been ranked ‘A’ among the global top 10 this year for LGBTQ+ travel.

While the leaders of those very countries also admit there’s still work to do here in Scandinavia, we think it’s fitting that Sweden and Denmark unite this year to celebrate Pride.

Proudly Scandinavian that we are – and as a Certified B Corporation that meets the highest standards of social responsibility – we look forward to joining in the celebrations.

Happy Pride!

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