• Free SKOG Body Travel Duo with every order

  • Shipping to

Consumer as criminal

Consumer as criminal

Consumer as criminal 1280 946 SKANDINAVISK

Consumer a criminal

I was talking to a local Copenhagen shopkeeper the other day, someone who has clothed my wife for the past ten years.

She said the reason people buy fashion has turned upside down in the space of just a few seasons. It used to be to look good, attend a party, or treat oneself. But now people ask themselves, do I really need another dress? Is it responsibly made? Where do the materials come from? If I buy it, am I part of the problem or the solution?

The questions are not restricted to fashion.

Genetically modified cotton thirstily drinks precious water and nasty pesticides from otherwise dead soil. Palm oil is in half the supermarket products we buy, and the rainforests are disappearing. 96% of the animals on earth – and three-quarters of all birds – are domesticated. Crude oil production continues to inexorably rise and find new uses despite plentiful renewable energy alternatives. Global carbon emissions have risen faster than ever since the turn of the millennium, seemingly impervious to the corresponding rising public hysteria.

All of a sudden, the word ‘consumer’ sounds criminal, and guilt lurks behind every shop corner.

We need to change the status quo. Ironically, the very thing that has brought us to this point is the best tool to address it.

Because by changing how we consume, we can all start making the change the world needs.

Learn more about The Next Generation here.


Sign up to our newsletter to stay up to date with our Voices blog.



Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Read our Privacy Policy

Click to enable/disable Google Analytics tracking code.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.


Select a country to see content specific to your location and shop online.