• Free Eau de Toilette sample with every order

  • Shipping to

Novice broadcasters on Single’s Day

Novice broadcasters on Single’s Day 640 480 SKANDINAVISK

Novice broadcasters on Single’s Day

It was another first for Skandinavisk last week as we broadcast our first-ever live-streamed shopping event to celebrate Singles Day, or Double 11, on November 11th.

Live shopping is common in China but novel to us in Europe, so it was good to learn how it all works. We had prepared 2 hours of live content covering everything from the uniqueness of Scandinavia to the origins of Skandinavisk, the fragrance chapters in our product collection and our path to leave a lighter footprint. All in both English and Mandarin. Plus some surprises along the way – including an unexpected guest star in Stanley, our neighbour’s over-excited German Shepherd, just as we went live.

It’s a far cry from Instagram and Pinterest, but a lot more fun. Whether the audience agreed is another matter.

The scheduled event was to support our new flagship store on Tmall Global, China’s primary domestic eCommerce platform for international brands committed to animal welfare.

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Read our Privacy Policy

Click to enable/disable Google Analytics tracking code.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.
Close

Welcome

Select a country to see content specific to your location and shop online.