Welcome to the seven year itch
Exactly seven years after our launch we have changed everything.
The fragrance approach, the formulae, the packaging, the sourcing, the design. The footprint.
Not because we aren’t proud of what we have done so far, more because we know we can be even better.
You could say it comes from seven years of experience in perfume, flame and cosmetics, and of learning not just to walk, but to run.
But it really emerges from a growing awareness that the buying decisions we all make have a consequence on more than just our bank accounts.
Whether or not one believes in a climate crisis, it’s impossible to keep pretending our global appetite to consume – and industry’s rising control of the environment to indulge it – aren’t having a very negative impact on our shared future.
We welcome you to participate.