The process of creation

We like to think of ourselves as educated ambassadors of Scandinavia. Having lived here since the turn of the millennium, we have a healthy knowledge of the flora, climate and lifestyles of the Scandinavian region and peoples. We always aim to create the most authentic fragrance impressions of the Scandinavian region as possible – a region few understand in olfactory terms and a region of limited relevant industry history.

We start by identifying an aspect of the region that is both precious to its inhabitants and exotic to the outside world. This theme is based on our experiences from over twenty years of travelling across the Nordic region. We are aided by our French perfumer, who helps us interpret it. He regularly visits Scandinavia to build his own understanding of this region; we cycle in Copenhagen, swim in Swedish lakes, explore the Norwegian fjords, and trek the forests and coastline together.

We also work with a Danish gardener, who grew up in Sweden and spent her summers in Norway. She knows how to cultivate plants in soils that freeze and during seasons with low sunlight. She helps us understand the theme, what grows there and when to visit.

Our Copenhagen garden is also a constant source of inspiration with more than one hundred and fifty rose varieties, and a special section for Nordic wildflowers.