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Freedom to roam

In Scandinavia, the freedom to roam (‘allemansrätten’ in Swedish) is the universal right to access and enjoy public or privately owned land, forests, lakes and rivers on the simple condition only footsteps are left behind.
Our new FJÄLL home fragrance is a celebration of such human freedom and natural scale. It’s a chronicle of journeys into the highlands and wildernesses along the remote northerly borders, foraging for herbs and berries, and hiking heather-lined trails above the tree line with only the stars for company.
‘Freedom to roam’ is also reflected in our KAPITEL 12 Eau de Toilette

 

FJÄLL [fjælː]
Swedish for ‘highland’.

Scent notes
Heather and thyme, ground berries and leaf sap.

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In 2021 we continued to evolve our thinking about the purpose of our business so it benefits loyal customers more than predatory bargain hunters. Happily, a good number of you have responded.

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