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Footprints

5 minute monologues that will bore you senseless or change your mind

There is a tremendous difference between thinking you do good for the world, and actually doing it.

When we chose to leave a lighter footprint through our new product collection, we didn’t appreciate how complicated the task would be. Not least because the environmental issues we all face aren’t that simple, yet a big part of the danger is that we often tend to seek the comfort of simplistic answers in resolving them.

For any new entrant into any product category – whether as a business or individual – you are likely to find industries built on the two conventional gods of volume and price, growing public awareness of the environmental impact of this relentless pursuit of profitable growth above all else, but wonky perceptions to resolve it fed by mountains of misinformation, a lack of awareness of our collective responsibility for the complete product lifecycle, inadequate or contradictory regulation that can compromise as much as help, and a willingness among many to simply ignore the problem if it is too complicated or inconvenient.

By replacing our entire product collection from the ground up, revealing our own decision-making processes to get there, the contradictions we have encountered, the mistakes we have made along the way, and the distance we still have to travel, I hope we can help people navigate their own journey to leave a lighter footprint.

Shaun Russell, founder

Footprint 1:
Do you know what you’re burning?

Our journey to finding the right candle wax base has taken us around the world and back, and revealed some uncomfortable secrets beneath the surface.

Footprint 2:Glass v Plastic. Good v Bad?

In packaging, plastic is currently public enemy number one while glass avoids the spotlight. We use both, we’ve measured both, and the truth wasn’t at all what we expected.

Footprint 2:
Glass v Plastic. Good v Bad?

In packaging, plastic is currently public enemy number one while glass avoids the spotlight. We use both, we’ve measured both, and the truth wasn’t at all what we expected.

Footprint 3:
When is a cosmetic product truly organic?

When lack of regulation, industry definitions, optional certification, marketing and misinformation combine, the result can be confusion that is bad for both soil and skin.

Footprint 4:
Are your heroes also fake?

When we created our first cosmetic collection we followed the familiar path of focusing on an exotic hero ingredient to make it appear more authentic. We’re not proud of the result.

Footprint 4:
Are your heroes also fake?

When we created our first cosmetic collection we followed the familiar path of focusing on an exotic hero ingredient to make it appear more authentic. We’re not proud of the result.

Footprint 5:
Is natural nirvana?

In today’s cosmetics world, natural is nirvana. More recently it can be dressed up inside fancier names like green, clean, or conscious beauty. But there are a few things about nature that don’t always make it the best option. For your skin, or for the nature itself.

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