Imagine a great land hidden at the end of a long rocky track. A land populated by silent forests, silvery lakes, secluded islands and mountains of snow. Where nature dominates and seasons dictate. A land larger than Germany, France and Italy but one-tenth of the people. With more boats and bicycles than those owning them, and a border to continental Europe just sixty kilometres long.
This is a land that has plotted its own course, shaped a different way of living over centuries. Where community, consciousness and timeless values of trust, equality, respect thrive. Where its inhabitants place the greatest priority on life balance, on fellowship, family and friends, and on everyday moments of shared happiness.
Romantic? Idealistic? We think not.
And it’s something everyone should experience.
Read the UN World Happiness Report here.