POP-UP CONCEPT
COPENHAGEN

23rd March-
2nd June 2018

Værnedamsvej 6
1620 Copenhagen
Denmark

Monday-Friday 11:00-18:00
Saturday 10:00-16:00
Sunday closed

Introducing our first perfumes for the skin –
three escapes into the Scandinavian landscape,
three impressions of the serenity of Nordic nature.

The store is designed to bring nature into the city,
and to offer visitors an authentic multi-sensory experience
upon entering. When viewed from the street, the window is wrapped
in the distinctive brand pattern and a pine bench welcomes passers-by
to rest awhile. Visitors walk inside a raw, 3-sided Nordic pine structure
complete with white podiums and transparent acrylic merchandising,
and with a rear feature ‘wall’ created as a living interpretation
of the boreal forest floor.


Descriptive foil texts, a series of films shot on
location around the Nordic region, and soft local voice-over
audio, are all integrated into the design, helping contribute to a
complete sensory experience and enabling visitors to better
understand the nature and different aspects of
the Nordic region that we celebrate.

Our new hand care collection is made in Denmark
and Sweden with natural extracts, and designed to nourish
and protect skin from harsh climates.

Our original collection of home fragrances
tells the story of the balance of nature and everyday living,
of vast silent landscapes and raw seasons, of cosy shared
moments and quiet sophistication.

POP-UP CONCEPT
COPENHAGEN

23rd March-
2nd June 2018

Værnedamsvej 6
1620 Copenhagen
Denmark

Monday-Friday 11:00-18:00
Saturday 10:00-16:00
Sunday closed