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Responsibility

Leave a lighter footprint

Natural & organic formulae for the skin

Hand & body care made in Denmark

Swedish rapeseed wax candles

Vegan & cruelty-free

FSC-certified packaging

Plastic from plants

Gentle fragrances

Fragrance from responsibility

We combine natural essential oils with safe synthetic ingredients to create unique fragrance impressions of Scandinavia.

Transparency for the environment

Our personal care collection is made in Denmark. It’s vegan and cruelty free, we prioritise certified organic ingredients, and we describe the exact amounts on every label.

Plastic from plants

Our unique 450 ml pump bottle and 225 ml tube are made from renewably sourced and recyclable bioplastics. The new sizes also help reduce the ratio of packaging to formula.

Water from beneath Danish soil

Sourced from an ancient, deep natural well directly below the Danish production site, helping avoid extra transport emissions. This pure water is also used for drinking by the staff.

Wax from Swedish fields

Our candle wax comes from Swedish rapeseed oil that is traceable, sustainably farmed and non-GMO. It is blended to burn as stably and slowly as our previous wax bases, just with less overall environmental impact.

Months of fragrance

Our frosted glass diffusers will scent a room for around 3 months. Their refills are poured into recycled plastic bottles (rPET) and include 8 fresh sticks.

Glass for keeps

Our candle glass is produced in the EU with up to 30% recycled materials, coloured paint from metals-free water dyes, and an engraved, FSC- certified beechwood lid from European forests. Designed for reuse long after the wax is finished.

Boxes from the Swedish forest

Our packaging card is sourced from managed Swedish forests, with natural colour dyes, and is FSC-certified.

What we have stopped doing

We have stopped using palm oil, soy, paraffin, beeswax, virgin plastic vessels and cellophane wrapping, and we have never used parabens, phthalates, silicones or microbeads. With the exception of microbeads, which are illegal in the EU, it is not for us to pass judgement on the other ingredients as they can be used responsibly. We just choose not to use them.

There is a tremendous difference between thinking you do good for the world, and actually doing it.

When we chose to leave a lighter footprint through our new product collection, we didn’t appreciate how complicated the task would be. Not least because the environmental issues we all face aren’t that simple, yet a big part of the danger is that we often tend to seek the comfort of simplistic answers in resolving them.

For any new entrant into any product category – whether as a business or individual – you are likely to find industries built on the two conventional gods of volume and price, growing public awareness of the environmental impact of this relentless pursuit of profitable growth above all else, but wonky perceptions to resolve it fed by mountains of misinformation, a lack of awareness of our collective responsibility for the complete product lifecycle, inadequate or contradictory regulation that can compromise as much as help, and a willingness among many to simply ignore the problem if it is too complicated or inconvenient.

By replacing our entire product collection from the ground up, revealing our own decision-making processes to get there, the contradictions we have encountered, the mistakes we have made along the way, and the distance we still have to travel, I hope we can help people navigate their own journey to leave a lighter footprint.

Shaun Russell, founder

Footprint 1:
Do you know what you’re burning?

Our journey to finding the right candle wax base has taken us around the world and back, and revealed some uncomfortable secrets beneath the surface.

Footprint 2:
Glass v Plastic. Good v Bad?

In packaging, plastic is currently public enemy number one while glass avoids the spotlight. We use both, we’ve measured both, and the truth wasn’t at all what we expected.

Footprint 2:
Glass v Plastic. Good v Bad?

In packaging, plastic is currently public enemy number one while glass avoids the spotlight. We use both, we’ve measured both, and the truth wasn’t at all what we expected.

Footprint 3:
When is a cosmetic product truly organic?

When lack of regulation, industry definitions, optional certification, marketing and misinformation combine, the result can be confusion that is bad for both soil and skin.

We are a Certified B Corporation

Certified B Corporations are a new kind of business that balances profit with purpose. We are legally required to consider the impact of all our decisions on our people, our customers, our suppliers, our community and our planet. It is the highest level of independent company certification in the world, and a global movement of people using business as a force for good.

Sustainability Project with the City of Copenhagen

We have partnered with the City of Copenhagen and their ‘Sustainable Baseline’ program to calculate our carbon footprint and investigate ways to reduce it. In doing so, we aim to match Copenhagen’s own target to become the world’s first carbon-neutral capital by 2025.

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