Leave a lighter footprint
Natural & organic formulae for the skin
Hand & body care made in Denmark
Swedish rapeseed wax candles
Vegan & cruelty-free
Plastic from plants
What we have stopped doing
We have stopped using palm oil, soy, paraffin, beeswax, virgin plastic vessels and cellophane wrapping, and we have never used parabens, phthalates, silicones or microbeads. With the exception of microbeads, which are illegal in the EU, it is not for us to pass judgement on the other ingredients as they can be used responsibly. We just choose not to use them.
There is a tremendous difference between thinking you do good for the world, and actually doing it.
When we chose to leave a lighter footprint through our new product collection, we didn’t appreciate how complicated the task would be. Not least because the environmental issues we all face aren’t that simple, yet a big part of the danger is that we often tend to seek the comfort of simplistic answers in resolving them.
For any new entrant into any product category – whether as a business or individual – you are likely to find industries built on the two conventional gods of volume and price, growing public awareness of the environmental impact of this relentless pursuit of profitable growth above all else, but wonky perceptions to resolve it fed by mountains of misinformation, a lack of awareness of our collective responsibility for the complete product lifecycle, inadequate or contradictory regulation that can compromise as much as help, and a willingness among many to simply ignore the problem if it is too complicated or inconvenient.
By replacing our entire product collection from the ground up, revealing our own decision-making processes to get there, the contradictions we have encountered, the mistakes we have made along the way, and the distance we still have to travel, I hope we can help people navigate their own journey to leave a lighter footprint.
Shaun Russell, founder
We are a Certified B Corporation
Certified B Corporations are a new kind of business that balances profit with purpose. We are legally required to consider the impact of all our decisions on our people, our customers, our suppliers, our community and our planet. It is the highest level of independent company certification in the world, and a global movement of people using business as a force for good.