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Responsibility

Leave a lighter footprint

Natural & organic formulae for the skin

Hand & body care made in Denmark

Swedish rapeseed wax candles

Vegan & cruelty-free

FSC-certified packaging

Plastic from plants

Gentle fragrances

Fragrance from responsibility

We combine natural essential oils with safe synthetic ingredients to create unique fragrance impressions of Scandinavia.

Transparency for the environment

Our personal care collection is made in Denmark. It’s vegan and cruelty free, we prioritise certified organic ingredients, and we describe the exact amounts on every label.

Plastic from plants

Our unique 450 ml pump bottle and 225 ml tube are made from renewably sourced and recyclable bioplastics. The new sizes also help reduce the ratio of packaging to formula.

Water from beneath Danish soil

Sourced from an ancient, deep natural well directly below the Danish production site, helping avoid extra transport emissions. This pure water is also used for drinking by the staff.

Wax from Swedish fields

Our candle wax comes from Swedish rapeseed oil that is traceable, sustainably farmed and non-GMO. It is blended to burn as stably and slowly as our previous wax bases, just with less overall environmental impact.

Months of fragrance

Our frosted glass diffusers will scent a room for around 3 months. Their refills are poured into recycled plastic bottles (rPET) and include 8 fresh sticks.

Glass for keeps

Our candle glass is produced in the EU with up to 30% recycled materials, coloured paint from metals-free water dyes, and an engraved, FSC- certified beechwood lid from European forests. Designed for reuse long after the wax is finished.

Boxes from the Swedish forest

Our packaging card is sourced from managed Swedish forests, with natural colour dyes, and is FSC-certified.

No palms, no bees, no virgins, no fossils, no stone unturned

What we have stopped doing is as important as what we have started to do. Understanding why helps navigate our new collection.

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The process of scent creation

While we are not perfumers, we like to think of ourselves as educated ambassadors of Scandinavia. So, rather than follow the herd and use common scent accords and then dress them up to promise something special, we always aim to create the most authentic fragrance impressions of the Scandinavian region as possible – a region few understand in olfactory terms and a region of limited relevant industry history.

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Sustainability Project with the City of Copenhagen

We have partnered with the City of Copenhagen and their ‘Sustainable Baseline’ program to calculate our carbon footprint and investigate ways to reduce it. In doing so, we aim to match Copenhagen’s own target to become the world’s first carbon-neutral capital by 2025.

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