We start by identifying an aspect of the region, a theme, that is both precious to its inhabitants and exotic to the outside world. More often than not, this is based on our experiences from over fifteen years of travelling across the Nordic region in our former jobs working for big American multinationals and as foreign immigrants who married into the region. We are aided by two important people:
Firstly, our gentleman French perfumer, who helps us interpret that theme through a combination of artistry and chemistry. He regularly visits Scandinavia to build his own understanding of this region; we cycle in Copenhagen, swim in Swedish lakes, explore the Norwegian fjords, and trek through the forests and coastline together. He learns our region, we learn the magic of perfumery. We don’t always get it right, but it’s not for lack of trying.