Short answer: Yes. They are free of parabens, phlatates, silicones and microbeads and a bunch of other nasty stuff.
Long answer: We think so, but since there is no official definition of ‘clean beauty’, the decision is up to you.
‘Clean Beauty’ is a term that has gained widespread attention in recent years. It implies products that are healthier for the skin and better for the planet. But since there is no strict definition for ‘clean beauty’, you can find lots of interpretation and spin by brands and retailers alike.
‘Clean Beauty’ may have emerged from the US where rules on cosmetic ingredients are almost non-existent. In Europe, however, the opposite situation exists. There is a very active EU and, as of 2019, it is now outlawed to promote a product based on what is not in it – both because of the confusion it creates in the market, and the risk of compromising valid ingredients without sufficient scientific evidence.
Digging deeper, ‘clean beauty’ is regularly associated with a lack of parabens, phlatates and silicones. It can also mean a lack of animal ingredients or animal testing, a lack of mineral oils or PEGs (ingredients from petroleum), no suspected carcinogens or hormone disruptors, or even avoidance of synthetic fragrances. We meet all this criteria, except for our use of synthetic fragrances.
But even with these primary criteria, one should tread carefully. Parabens have been reliable little experts for many years in preserving formulae and protecting skin, but they were destroyed by the media over the past decade after a controversial study claimed some parabens might affect fertility. While this is still not scientifically proven, and only relates to a handful of parabens, it signed the death certificate on this whole category. As a consequence, the industry has simply had to find new ingredients for preservation. In Scandinavia, we use something called phenoxyethanol (in dosages of less than 1%) because it has similar effectiveness as parabens – without the controversy. But in other countries, the replacement ingredients may be different.
So, we don’t use parabens because public opinion is resolutely against them. Our products are also free of phthalates and silicones. Both have a great skin feel and are not yet scientifically proven to harm people either, but since they are not very environmentally friendly, we have decided not to use them. We also don’t put microbeads in our products because not only is it irresponsible, it is also now illegal.