We found that out first hand when we developed our newest product collection. We wanted to create a collection with a lighter footprint but we didn’t realise how complicated that task would be. As soon as you look into sustainability and business, you discover that nothing is as simple as it seems.
Our journey to sustainability took us through mountains of misinformation, a mire of contradictory regulations and a multitude of disconnected viewpoints on responsibility overall. But we simply weren’t willing to ignore the complications and look for a simple answer.
Instead, we have replaced our entire product collection from the ground up, documenting our decision-making along the way. There’s still a distance left to travel, but I hope it can be useful for those also wishing to leave a lighter footprint.
Shaun Russell, founder
