Learn more about our new shampoos and conditioners, our first organic hair care formulations, and benefits for both body and soil.
Nourishing and protecting
Our organic shampoos and conditioners have been formulated to gently cleanse and hydrate the hair, and our conditioners are strengthening and repairing for strong, shiny hair without frizz.
Betain from Nordic beets
Betain is recognised as a humectant, meaning it helps your own cells retain the moisture they get, resulting in deeply nourished hair and scalp. It also has strong hydrating, soothing and anti-inflammatory properties, so it is ideal to use on all hair types.
Swedish oat fibre
Rich in beta glucan, Swedish oat fibre is a powerful active ingredient known for many skin benefits, such as deep hydration, skin repairing, barrier boosting and anti-aging. Ours is grown organically and locally in Sweden. In our hair care, it will help soothe, moisturise and protect your hair and scalp. You might also notice softer hands after showering.
Organic aloe vera
As a primary ingredient in all our cosmetic products, we choose to only use organic aloe vera in our formulations to help balance the needs of body and soil. The extract from its leaves has strong moisturising and soothing properties. It's also known to purify the skin, help it regenerate, and allow it to maintain its suppleness and elasticity.
Responsible formulations
It's not easy to create organic hair care, but in our passion to benefit the body without harming the earth, we have created a formula for hair that delivers. Our shampoos and conditioners are formulated, designed and produced in Sweden. We use our own vegan, natural and organic formulation developed for improved performance on the skin and protection of the soil.
Scandinavian fragrances
Rediscover 3 of our most popular scents: SKOG, ØY and HAV. A celebration of wood & water, both an integral part of life in Scandinavia.
